Media and advertising

Law firm ECOVIS ProventusLaw offers advice on issues of public communication, which are often perceived by clients as media and advertising law. This is one of the key practice areas of our law firm marked by significant achievements and high profile cases which have contributed to the development of the case law of Lithuanian courts.

The main tasks dealt with by the media and advertising law experts of ECOVIS ProventusLaw are the assessment of legality of advertising, admissibility of comparative advertising as well as the assessment of compliance of advertising with the requirements of the Law on the Prohibition of Unfair Business-to-Consumer Commercial Practices and representation of interests of clients in market surveillance authorities. Where certain issues span multiple jurisdictions, we offer the assistance of our partners from the ECOVIS network operating in over 60 countries worldwide.

The clients of ECOVIS ProventusLaw appreciate the benefits offered by our expertise coupled with deep knowledge of respective sectors. Our lawyers are often contacted by businesses providing financial and telecommunication services, i.e. operating in sectors in which we have considerable experience and know-how, as well as by providers of other services and by manufacturers regarding advertising regulatory issues. Meanwhile, issues of protection of reputation are faced by entities operating in various sectors – these are generally cases linked to actions of competitors, former employees or interest groups.

Due to these reasons the media and advertising team of the law firm has both regular and occasional clients ranging from market leaders to small and medium businesses.